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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 15. Email Templates Subject Lines Sheets More
Duration: 21:51
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--- TIMESTAMPS ---
[00:00 -> 00:05] Alright everybody, this is going to be because I've been getting a lot of questions about this a module on
[00:06 -> 00:09] contacting people through email kind of
[00:10 -> 00:12] How to get in touch with them
[00:13 -> 00:15] Some sample emails I might send
[00:16 -> 00:19] That you can either copy or make your own whatever you want to do
[00:20 -> 00:24] How to get emails opened just making sure that they get to the right place
[00:25 -> 00:31] The right subject lines and then last part will be a trick on how to make sure you're getting your emails read
[00:31 -> 00:33] See if they're getting read or not
[00:33 -> 00:36] But we you know, this is stuff that does work
[00:36 -> 00:44] We recently I think it was Rick posted in the group that he got a client from an email list once again the things that we are talking about
[00:45 -> 00:46] but
[00:46 -> 00:50] You've got to remember it's not just about sending one two or ten emails out
[00:50 -> 00:54] You have to get consistent you have to send a number of emails out
[00:54 -> 01:00] You might send 50 and not hear back from one but in the next 50 you might hear back from three or four people
[01:00 -> 01:05] It is a numbers game. I can't stress that enough. So one trick and actually it's something I never even thought about
[01:05 -> 01:08] I believe it was per Colin
[01:08 -> 01:11] Michaelich I believe sorry if I'm butchering your name Colin
[01:11 -> 01:18] On one of the calls he said that what he's been doing was calling the company if you can't find the email for the company
[01:19 -> 01:21] Calling the company to get their email address
[01:21 -> 01:25] And he asked kind of how I would do it and I thought that was a great technique
[01:25 -> 01:30] It's one of those where you're calling them up saying, you know to the business owner of whoever answers the phones
[01:30 -> 01:37] Hi, my name is Mike and you can actually almost read these emails. I'm or that I'm giving you in this
[01:37 -> 01:39] In this module
[01:39 -> 01:43] You can kind of read the email make it your own so it sounds natural
[01:43 -> 01:47] But you might call them up and say something like hey, my name is Mike Mancini
[01:47 -> 01:51] I run a marketing AG specializing in Google ads. I
[01:51 -> 01:53] Found your guys is
[01:53 -> 01:57] Listing on Google or I found your ad on Google. Don't worry
[01:57 -> 02:01] I didn't click it, but I found a problem with it and I was wondering if I could send an email
[02:02 -> 02:08] Outlining that problem and who would I send that to right and if they say no, thanks not interested
[02:08 -> 02:10] That's fine. Go to the next one
[02:10 -> 02:16] But hopefully, you know, you're just trying to provide some free value and if that's the case then just
[02:16 -> 02:20] Take the person's email send it to them and if they ask questions about it
[02:20 -> 02:28] Well, what did you find wrong? That means that's kind of they're interested right go into detail and just tell them exactly what you found wrong
[02:28 -> 02:31] With the ad you're already on that conversation
[02:31 -> 02:38] Don't put it off to an email that can get stuck in their spam box or maybe that they don't answer right if they show
[02:38 -> 02:42] Interest right away. They've got the hook, okay?
[02:42 -> 02:48] And then you kind of go into the sales pitch, but if they just say hey, you can send it to you know support at
[02:49 -> 02:51] ABC company comms say okay great
[02:51 -> 02:59] Who should I address it to and they'll tell you usually and if they don't just they can say you can just send it there
[02:59 -> 03:04] It's probably going right to the owner's email box. Okay, so just send it and move on
[03:04 -> 03:08] Remember just because you get some success by sending an email
[03:08 -> 03:14] You got to keep doing it and that was a great technique by Colin to just say hey, I can't find it
[03:14 -> 03:16] I'm not gonna spend 20 minutes looking for this email
[03:16 -> 03:20] I'll just call them right there their phone numbers right there on the ad or
[03:21 -> 03:26] You can find their phone number on their website or whatever it might be there's a million ways if it's a service business
[03:26 -> 03:28] Their phone numbers listed everywhere right?
[03:28 -> 03:34] So the first email it might say something like and I'm gonna go through this because I want to talk you through each email
[03:34 -> 03:40] Like I said you can copy these put them, you know make a few changes put it in your own words
[03:41 -> 03:43] Or just copy and paste. I really don't care
[03:43 -> 03:46] I just want you to have the best chance of success
[03:46 -> 03:51] And if this doesn't sound like the way you talked and just reword it I've already given you the template
[03:51 -> 03:56] So it might say hi. My name is Mike Mancini. I run a marketing agency specializing of Google Ads
[03:56 -> 03:59] I noticed you're using Google Ads and I found a problem with your ads
[03:59 -> 04:04] Don't worry. I would never click it as I know how expensive it can get for bad clicks
[04:04 -> 04:08] Now that's important to tell them tell them you understand you know how it works
[04:08 -> 04:16] You didn't cost them any money because usually that's a first thing they think of that you click their ad and you just charged them 15 bucks
[04:16 -> 04:21] Okay, so let them know now there's two ways that you can do this one is
[04:22 -> 04:24] If you're using a PC
[04:24 -> 04:29] There is a little tool called a snipping tool and it looks like this
[04:29 -> 04:35] All you do is you go down to the bottom left-hand corner and type in snipping tool and this will pop up
[04:35 -> 04:39] It's installed if it's not you can download it for free for max
[04:39 -> 04:44] I believe there's a version of this out there or they might max might have their own version
[04:44 -> 04:45] I believe but anyway
[04:45 -> 04:50] It's just a free little tool and here's what's cool about it if I find an ad I
[04:51 -> 04:58] Type in plumber and let's just say I find this ad there's something wrong with it. Okay, I just click on this I
[04:59 -> 05:00] Highlight it I
[05:00 -> 05:03] Copy and I paste this into an email
[05:03 -> 05:10] I take a picture of their actual ad and the cool thing is what these tools is I can just say hey
[05:10 -> 05:16] You don't have your phone number which would come up right here and I can circle that copy and paste this right into their email
[05:16 -> 05:19] Right super simple, but it's super professional
[05:19 -> 05:24] It shows them that you have done some research on their company you're adding value
[05:25 -> 05:31] Okay, so you might insert that image of their ad here or if you're doing the Bongero emails
[05:32 -> 05:37] Insert the video right here. Okay, and here's an example problem
[05:37 -> 05:42] So I might say I might insert their image of their ad or their Bongero video
[05:42 -> 05:47] But I'll still go into detail. I say hey, I noticed you didn't have a phone number attached to your Google ad
[05:47 -> 05:51] Wanted you to know you're leaving a lot of money on the table when this isn't done as potential clients
[05:51 -> 05:56] Can't simply click on your phone number to call you also. I noticed you're only using one headline
[05:56 -> 06:02] Did you know that Google actually give you a cheaper cost per click and better ad placements when the ads are done correctly?
[06:03 -> 06:09] Not to mention that when using all the real estate Google ads provide you're more likely for those potential clients to convert
[06:09 -> 06:15] Right. I just helped them out with two things. I gave them two free examples of how their ads can be better
[06:15 -> 06:17] I'm providing them with value. I
[06:17 -> 06:21] Love some opportunities speak with you about your ads and see if we can help if not no worries
[06:21 -> 06:25] I just wanted to hopefully provide you with some great value and help you out
[06:25 -> 06:32] If you like to speak with me you can call me at put your phone number in here email me at your address or simply reply to this email
[06:32 -> 06:33] I hope this finds you well and helps you out
[06:33 -> 06:38] Please let me know if you have any other questions and then again put your company name your phone number and your email down here
[06:39 -> 06:46] Also because you guys probably aren't sending these through a you know an email provider like constant contact or mail chimp or anything like that
[06:47 -> 06:52] Just put this in there if you'd like me to stop contacting you, please reply to this email unsubscribe in the subject line
[06:52 -> 06:58] Thank you just to make sure you're abiding by the law for the canned spam act that might be the first email you send now
[06:58 -> 07:03] I'll talk about subject lines here in a minute. The next email people have been asking me
[07:03 -> 07:07] Well, would you follow up with them sure I would just put them on my spreadsheet?
[07:07 -> 07:13] You know, I've got the spreadsheet of the names of companies of problems with their ads the contact name and email right next to it
[07:13 -> 07:18] I might say email again in five days. Okay. I wouldn't email them the first day
[07:18 -> 07:25] You're reaching out cold to these companies make sure that they you know, they might have to get to you
[07:25 -> 07:28] They've got a lot of things going on. They might have to get to it later
[07:28 -> 07:31] So I would probably send these out five to seven days later
[07:31 -> 07:36] So email number two and you can copy and paste this again. It takes you 30 seconds
[07:37 -> 07:41] Hi, mr. Client I emailed you last week about the problem we found with your Google ads
[07:41 -> 07:47] I was just wondering if you had the opportunity to take a look at it as a Google ad agency our goal is to provide you with more
[07:47 -> 07:54] Clients from your existing campaigns. We do this by and you could say you can keep all this in there
[07:54 -> 07:55] You can take all of it out. It doesn't really matter
[07:55 -> 08:00] It just trying to reconnect but when you apply this stuff it lets you know
[08:00 -> 08:06] Let's the client know what you can do for them building you a brand new campaign your account from scratch that you own and keep
[08:07 -> 08:11] Taking what works your existing account getting rid of what doesn't this can save you money on day one
[08:12 -> 08:17] Making sure your campaign structures ideal for your industry if it's not your campaign is set up for failure, right?
[08:17 -> 08:20] You're kind of giving them things that like hey, this will save you money
[08:20 -> 08:22] This will fail so on and so forth
[08:22 -> 08:28] Researching only using the converting keywords no need in having a thousand keywords in your account if only 20 of them are working
[08:28 -> 08:33] We put your budget to only what works adding negative keywords that are your account
[08:33 -> 08:38] We have a list of 1500 negative keywords we add to every new account to help save you money in some instances
[08:38 -> 08:45] We say 75% of the monthly budget on day one split testing keyword to add landing pages and more right?
[08:45 -> 08:47] You gave them a ton of things that you do
[08:47 -> 08:50] So then you say I hope the email finds you well
[08:50 -> 08:55] If you'd like to speak with me you can call me at their phone number and email address or simply reply to the email
[08:55 -> 09:00] Please let me know if you have any other questions name company emet phone number email
[09:00 -> 09:05] So what you do is you go in here and you literally just put your information in here, right?
[09:05 -> 09:12] To make sure that it's tailored to you same thing here and then you can copy and paste this email
[09:12 -> 09:14] It shouldn't take you more than a few seconds
[09:14 -> 09:15] then
[09:15 -> 09:22] Five to seven days after that I would send out a third and final email now this email is what I call the pull away
[09:23 -> 09:28] What it means is your your kind of if the clients interested you're saying that you don't think they're interested
[09:28 -> 09:34] So you're gonna pull back and sometimes it will help for those clients to reach out to you like no no wait wait wait
[09:34 -> 09:38] I just I haven't had a chance to get to it yet. I want to I want to talk to you, right?
[09:38 -> 09:40] But you're just pulling away
[09:40 -> 09:47] You're not gonna chase this client forever if they're not interested and that's why we also put the unsubscribe link at the bottom or just reply
[09:47 -> 09:49] Is to unsubscribe okay?
[09:50 -> 09:57] So if they don't want to talk to you they don't they can reply if they reply with something nasty don't take it personal
[09:57 -> 10:01] Some people get really pissed off about spam emails. You're not spamming them
[10:01 -> 10:07] You reach out with some value so you're not just sending the same thing over and over and over to a million people right?
[10:07 -> 10:11] That's why we attach the image or the bone-jural email
[10:11 -> 10:17] Letting them know this is about them. This is not just the same email that you're sending to a thousand people. Okay
[10:18 -> 10:21] So we're gonna pull away. Hi, mr. Client
[10:21 -> 10:23] I sent you a couple other emails about the problems
[10:23 -> 10:29] I found with your Google Ads and wanted to do one last follow-up sounds like you're not interested in speaking
[10:29 -> 10:33] Whether so I'm gonna take you out of our system if we don't for hear from you in the next seven days
[10:33 -> 10:38] You're giving them a time frame on when you're gonna stop contacting them again
[10:38 -> 10:41] I just want to help you with get more leads from your Google Ads campaign for less money
[10:41 -> 10:46] That's what we do. We help our clients grow their businesses without having to do extra work
[10:46 -> 10:48] You're telling them hey listen
[10:48 -> 10:52] This isn't gonna take you hardly any time just talk to us quickly. We'll get you set up, right?
[10:52 -> 11:01] And just in case you're wondering most people are shocked when we tell them just how affordable our services can be right because a lot of people
[11:01 -> 11:06] Price is an issue. So let's let's touch it. If this is gonna be the last time we're gonna talk to them
[11:07 -> 11:11] Potentially let's give them a reason to talk to us
[11:11 -> 11:16] So I'd say in one case we had a client who was making an average of $300 for every dog job
[11:16 -> 11:21] They booked when they spoke to us they were shocked when they found out that if we were just able to get them an extra
[11:21 -> 11:27] Three leads a month which we easily did in more than cover the cost of hiring our agency
[11:28 -> 11:30] Oh, and I forgot to add something here
[11:30 -> 11:36] And what I added in more than cover the cost of hiring our agency and took the hassle of
[11:36 -> 11:41] Managing their Google Ads account off their plate. So you're essentially telling them hey
[11:41 -> 11:46] We can get you jobs to cover what we do and we can take this off your plate
[11:46 -> 11:49] We can make your job easier just a thought
[11:49 -> 11:52] Okay, again if I know we're here from you
[11:52 -> 11:57] I completely understand and you don't have to reply as I will remove you from my contact list if you're interested
[11:57 -> 12:03] You can call me you can email me you can if you have a calendar you can book a quick call on my calendar here
[12:03 -> 12:08] Or simply reply to this email. We are giving them every single different
[12:08 -> 12:12] Option that we have that they can get in touch with us again
[12:12 -> 12:14] I greatly appreciate your time hoped here for you soon
[12:14 -> 12:18] PS if you know of anywhere else it could possibly benefit from a service like ours
[12:18 -> 12:22] Please feel free to forward this email to them if this is gonna be the last chance
[12:22 -> 12:26] Maybe they know somebody else who you know really doesn't want to run their ads
[12:26 -> 12:34] It doesn't hurt to add this line. Have a great day. Here's all my information again. Okay, take these emails use them
[12:35 -> 12:39] You know, I'm doing the work for you here. I literally have written the emails
[12:39 -> 12:43] All you have to do is find out what's wrong with their ad and insert it here
[12:43 -> 12:48] Okay, then I've also given you a schedule every week send this out to each one of these people
[12:49 -> 12:54] Right if you reach out to a hundred people and you only contact them once that that's one thing
[12:54 -> 13:01] But if you contact each one of them again an additional two times by copying and pasting an email
[13:01 -> 13:08] Which might take you know, let's see copy go to the email paste and send an extra five seconds
[13:08 -> 13:10] That's worth it because you may end up
[13:11 -> 13:14] Retriguing those people that they maybe wanted to talk to you
[13:14 -> 13:17] They just haven't had the time yet and you're pulling away now
[13:17 -> 13:22] If you don't hear anything after day through after the third email keep moving on
[13:22 -> 13:26] You should have just a spreadsheet of what's going on or how you're contacting these people
[13:26 -> 13:27] All right
[13:27 -> 13:31] So here's a template that you can use and this does not need to be some database thing
[13:31 -> 13:35] I know some of you think that you need to have all the stuff really organized
[13:35 -> 13:42] I'm not lying when I say I did phone sales for years with nothing more than a simple spreadsheet
[13:42 -> 13:45] Just kind of like this so you it's got the date here
[13:46 -> 13:54] The company name you're contacting the owner's name or whoever you're speaking to the phone number the email and let's say to the first contact
[13:54 -> 14:02] You made was on December 1st. Okay, so you sent the email December 1 second email was on December 8th 30 emails on
[14:02 -> 14:08] December 15th and notes they contacted me on the 16th set up a time to talk on the 18th, right?
[14:08 -> 14:13] This is all you need you can just go down and make your notes on this sheet
[14:13 -> 14:17] So that you let's say you contacted, you know 10 people
[14:18 -> 14:23] Whatever it is on the first well you can go back on the 15th to be like, okay
[14:23 -> 14:26] Now I'm gonna send all these you're on the 8th and you can say, okay
[14:26 -> 14:31] I'm gonna send the second email to all these people all you do is copy the email
[14:32 -> 14:35] right paste it subject line whatever it is and
[14:36 -> 14:38] paste the
[14:38 -> 14:40] email and hit send
[14:40 -> 14:46] You can see how quick and simple that is. Okay, so take this spreadsheet do do
[14:47 -> 14:51] What you will with it, but it might help you stay a little bit more organized
[14:51 -> 14:54] All right, so now that you're getting ready to send your emails
[14:54 -> 15:00] You need to make sure that your emails are going to get clicked right or get open excuse me
[15:00 -> 15:06] You want to make sure that it the subject line grabs that person's attention. It doesn't say hey click here
[15:06 -> 15:11] It doesn't say hey business opportunity like a thousand other emails that they get okay?
[15:11 -> 15:17] You want it to you know, click with the client. This is something that never is
[15:18 -> 15:23] Static you're gonna find certain emails that get open much better than others
[15:23 -> 15:25] And I'll show you how to figure that out here in a minute
[15:25 -> 15:29] But you basically want to test different email subject lines
[15:30 -> 15:35] Some of might be we found a problem with your Google ads, right? That's something that I'd send out
[15:36 -> 15:42] That might be one that I test but you can go through this and it's a sumo comm stories
[15:43 -> 15:50] slash headline formulas all put a link to this below the video as well, but here are just some different ideas
[15:52 -> 15:54] You know warning you're having
[15:55 -> 16:00] Your Google ads have problems or you know your Google ad needs help or something like that
[16:01 -> 16:07] But you can go down and this will give you an idea of some great headlines and give give you some actual suggestions
[16:07 -> 16:10] Another good one is this one. I've used this one for years
[16:11 -> 16:13] The title dash generator calm
[16:14 -> 16:19] So what you do is you go down your main keyword and you might say something like your
[16:20 -> 16:22] Google ads are broken
[16:24 -> 16:26] And then hit create titles
[16:27 -> 16:31] Now you got to scroll down the website is kind of weird
[16:31 -> 16:36] But you scroll down and you'll see like it will give you different three pages
[16:37 -> 16:45] 101 ideas for your Google ads, you know why your Google ads are broken right that that might be your headline why your Google ads are broken
[16:46 -> 16:51] Your key let's see, you know five tips for your Google ads something
[16:52 -> 16:58] How your Google algebra your Google ads are broken that probably be the something that I would send right
[16:58 -> 17:06] But this will give you some different ideas of other types of email headlines now all you have to literally do is go in and type
[17:07 -> 17:09] email headline
[17:10 -> 17:14] Generator right it comes up. There's gonna be a bunch of free ones
[17:14 -> 17:17] You might have some paid ones in here. You don't need them
[17:17 -> 17:21] There are a ton of free ones, but I've just given you two websites
[17:21 -> 17:29] This is probably the and easiest one. It gives you 50 different headlines. You can try you don't need anything more than this
[17:29 -> 17:34] You just need to get your ideas flowing and test some different headlines worst case scenario
[17:35 -> 17:39] Or you know what you do is you go down here and you type in make a headline column
[17:40 -> 17:44] And I'll leave this in here and you know email headline
[17:45 -> 17:48] So you know which ones that you sent, okay
[17:48 -> 17:50] Just as easy as that
[17:50 -> 17:55] So if this if you get five people that contact you all with the same email headline
[17:55 -> 18:00] You know that that works and that's the one you use you might test the other ones out from time to time
[18:01 -> 18:04] But this is how to figure out what's working and what's not
[18:04 -> 18:10] Now the next question I get is how do I know if my emails are getting through and not going to a spam
[18:11 -> 18:13] Getting caught by the spam filter
[18:14 -> 18:16] Getting email deliverability
[18:16 -> 18:22] There are a number of services out there that you can go through and to be honest with you that gets a little more technical
[18:23 -> 18:28] I'm not going to put that here because it's different for every email provider and how you test it
[18:28 -> 18:31] But you can go on and you can do a Google search
[18:34 -> 18:38] Email deliverability test and you can go through and send
[18:38 -> 18:44] Test emails to their system and it'll let you know if it's getting caught in spam filters
[18:44 -> 18:47] This is not a hundred percent accurate, okay
[18:47 -> 18:53] I've done this where I've sent it out and it says it's getting caught but it's getting through on the other ends to my clients so
[18:55 -> 18:58] Take it for what it's worth. It's just I've been asked about this
[18:58 -> 19:00] And I thought I would at least address it here
[19:00 -> 19:04] But you can go through and just go to one of these and do an email delivery
[19:04 -> 19:12] Really deliverability test in fact mail genius calm is the one that I've used in the past with the you know
[19:12 -> 19:20] Wasn't pretty good success and lastly one of the questions along with the email spam was how do I know if my email is being read?
[19:20 -> 19:27] Which is a great question. It's really simple to do all you have to do is follow this
[19:27 -> 19:29] I'll put the link down below
[19:30 -> 19:35] And it will tell you how to know when a recipient reads your email with using Gmail
[19:35 -> 19:39] I know most of you are using a Gmail address. This is different for every email provider
[19:39 -> 19:45] So if you have a different one you might want to just get a free Gmail address and send a brand new one
[19:45 -> 19:52] Which takes you like 30 seconds to sign up for and start sending emails from that one. Maybe it's Mike's
[19:52 -> 19:55] Digital marketing agency of gmail.com whatever, okay
[19:56 -> 20:03] But this will help show you how to get a read receipt and it will send you that once the person's
[20:04 -> 20:09] Email is open. Okay, so I hope that helps you out. I hope that gives you some ideas on
[20:11 -> 20:13] Ways to contact people
[20:13 -> 20:17] Email templates right the spreadsheet that I mean those are the questions
[20:17 -> 20:23] I'm getting the most and those should really walk you through with good answers on how to
[20:24 -> 20:30] Attack this problem that you're having but it's not going to do it for you. You have to go out
[20:30 -> 20:32] Put yourself out there
[20:32 -> 20:39] If you tell me that you've done 10 emails and haven't gotten a reply you haven't tried hard enough once again
[20:39 -> 20:45] Doing cold calls for years. We had to do a minimum of a hundred phone calls a day or we were fired
[20:46 -> 20:49] Like that is putting yourself out there
[20:49 -> 20:56] You don't have to do that with this because you're providing value with this content and you are hopefully getting them to open it up
[20:56 -> 20:58] But you need to put yourself out there
[20:59 -> 21:06] Consistently every single day. We just had one of the students who literally had an email at list put himself out there
[21:06 -> 21:10] Got a call got a client meeting. Okay, it works
[21:10 -> 21:16] We've had students who get clients in the very first week by doing these techniques, okay?
[21:17 -> 21:21] So put yourself out there do it consistently if you don't get a response in 10
[21:21 -> 21:29] It doesn't mean anything 10 is not going to get you there. You want a hundred thousand dollar your business try a thousand
[21:29 -> 21:33] Okay, get yourself out there make yourself a
[21:34 -> 21:39] Commitment that you're gonna do 20 a day 30 a day 50 a day if you have time
[21:39 -> 21:41] But make that commitment
[21:42 -> 21:48] You can put a lot of work in right now and next month have your business booming
[21:48 -> 21:51] But that's up to you. Okay, see you in the next training

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--- FULL TRANSCRIPT ---
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Alright everybody, this is going to be because I've been getting a lot of questions about this a module on contacting people through email kind of How to get in touch with them Some sample emails I might send That you can either copy or make your own whatever you want to do How to get emails opened just making sure that they get to the right place The right subject lines and then last part will be a trick on how to make sure you're getting your emails read See if they're getting read or not But we you know, this is stuff that does work We recently I think it was Rick posted in the group that he got a client from an email list once again the things that we are talking about but You've got to remember it's not just about sending one two or ten emails out You have to get consistent you have to send a number of emails out You might send 50 and not hear back from one but in the next 50 you might hear back from three or four people It is a numbers game. I can't stress that enough. So one trick and actually it's something I never even thought about I believe it was per Colin Michaelich I believe sorry if I'm butchering your name Colin On one of the calls he said that what he's been doing was calling the company if you can't find the email for the company Calling the company to get their email address And he asked kind of how I would do it and I thought that was a great technique It's one of those where you're calling them up saying, you know to the business owner of whoever answers the phones Hi, my name is Mike and you can actually almost read these emails. I'm or that I'm giving you in this In this module You can kind of read the email make it your own so it sounds natural But you might call them up and say something like hey, my name is Mike Mancini I run a marketing AG specializing in Google ads. I Found your guys is Listing on Google or I found your ad on Google. Don't worry I didn't click it, but I found a problem with it and I was wondering if I could send an email Outlining that problem and who would I send that to right and if they say no, thanks not interested That's fine. Go to the next one But hopefully, you know, you're just trying to provide some free value and if that's the case then just Take the person's email send it to them and if they ask questions about it Well, what did you find wrong? That means that's kind of they're interested right go into detail and just tell them exactly what you found wrong With the ad you're already on that conversation Don't put it off to an email that can get stuck in their spam box or maybe that they don't answer right if they show Interest right away. They've got the hook, okay? And then you kind of go into the sales pitch, but if they just say hey, you can send it to you know support at ABC company comms say okay great Who should I address it to and they'll tell you usually and if they don't just they can say you can just send it there It's probably going right to the owner's email box. Okay, so just send it and move on Remember just because you get some success by sending an email You got to keep doing it and that was a great technique by Colin to just say hey, I can't find it I'm not gonna spend 20 minutes looking for this email I'll just call them right there their phone numbers right there on the ad or You can find their phone number on their website or whatever it might be there's a million ways if it's a service business Their phone numbers listed everywhere right? So the first email it might say something like and I'm gonna go through this because I want to talk you through each email Like I said you can copy these put them, you know make a few changes put it in your own words Or just copy and paste. I really don't care I just want you to have the best chance of success And if this doesn't sound like the way you talked and just reword it I've already given you the template So it might say hi. My name is Mike Mancini. I run a marketing agency specializing of Google Ads I noticed you're using Google Ads and I found a problem with your ads Don't worry. I would never click it as I know how expensive it can get for bad clicks Now that's important to tell them tell them you understand you know how it works You didn't cost them any money because usually that's a first thing they think of that you click their ad and you just charged them 15 bucks Okay, so let them know now there's two ways that you can do this one is If you're using a PC There is a little tool called a snipping tool and it looks like this All you do is you go down to the bottom left-hand corner and type in snipping tool and this will pop up It's installed if it's not you can download it for free for max I believe there's a version of this out there or they might max might have their own version I believe but anyway It's just a free little tool and here's what's cool about it if I find an ad I Type in plumber and let's just say I find this ad there's something wrong with it. Okay, I just click on this I Highlight it I Copy and I paste this into an email I take a picture of their actual ad and the cool thing is what these tools is I can just say hey You don't have your phone number which would come up right here and I can circle that copy and paste this right into their email Right super simple, but it's super professional It shows them that you have done some research on their company you're adding value Okay, so you might insert that image of their ad here or if you're doing the Bongero emails Insert the video right here. Okay, and here's an example problem So I might say I might insert their image of their ad or their Bongero video But I'll still go into detail. I say hey, I noticed you didn't have a phone number attached to your Google ad Wanted you to know you're leaving a lot of money on the table when this isn't done as potential clients Can't simply click on your phone number to call you also. I noticed you're only using one headline Did you know that Google actually give you a cheaper cost per click and better ad placements when the ads are done correctly? Not to mention that when using all the real estate Google ads provide you're more likely for those potential clients to convert Right. I just helped them out with two things. I gave them two free examples of how their ads can be better I'm providing them with value. I Love some opportunities speak with you about your ads and see if we can help if not no worries I just wanted to hopefully provide you with some great value and help you out If you like to speak with me you can call me at put your phone number in here email me at your address or simply reply to this email I hope this finds you well and helps you out Please let me know if you have any other questions and then again put your company name your phone number and your email down here Also because you guys probably aren't sending these through a you know an email provider like constant contact or mail chimp or anything like that Just put this in there if you'd like me to stop contacting you, please reply to this email unsubscribe in the subject line Thank you just to make sure you're abiding by the law for the canned spam act that might be the first email you send now I'll talk about subject lines here in a minute. The next email people have been asking me Well, would you follow up with them sure I would just put them on my spreadsheet? You know, I've got the spreadsheet of the names of companies of problems with their ads the contact name and email right next to it I might say email again in five days. Okay. I wouldn't email them the first day You're reaching out cold to these companies make sure that they you know, they might have to get to you They've got a lot of things going on. They might have to get to it later So I would probably send these out five to seven days later So email number two and you can copy and paste this again. It takes you 30 seconds Hi, mr. Client I emailed you last week about the problem we found with your Google ads I was just wondering if you had the opportunity to take a look at it as a Google ad agency our goal is to provide you with more Clients from your existing campaigns. We do this by and you could say you can keep all this in there You can take all of it out. It doesn't really matter It just trying to reconnect but when you apply this stuff it lets you know Let's the client know what you can do for them building you a brand new campaign your account from scratch that you own and keep Taking what works your existing account getting rid of what doesn't this can save you money on day one Making sure your campaign structures ideal for your industry if it's not your campaign is set up for failure, right? You're kind of giving them things that like hey, this will save you money This will fail so on and so forth Researching only using the converting keywords no need in having a thousand keywords in your account if only 20 of them are working We put your budget to only what works adding negative keywords that are your account We have a list of 1500 negative keywords we add to every new account to help save you money in some instances We say 75% of the monthly budget on day one split testing keyword to add landing pages and more right? You gave them a ton of things that you do So then you say I hope the email finds you well If you'd like to speak with me you can call me at their phone number and email address or simply reply to the email Please let me know if you have any other questions name company emet phone number email So what you do is you go in here and you literally just put your information in here, right? To make sure that it's tailored to you same thing here and then you can copy and paste this email It shouldn't take you more than a few seconds then Five to seven days after that I would send out a third and final email now this email is what I call the pull away What it means is your your kind of if the clients interested you're saying that you don't think they're interested So you're gonna pull back and sometimes it will help for those clients to reach out to you like no no wait wait wait I just I haven't had a chance to get to it yet. I want to I want to talk to you, right? But you're just pulling away You're not gonna chase this client forever if they're not interested and that's why we also put the unsubscribe link at the bottom or just reply Is to unsubscribe okay? So if they don't want to talk to you they don't they can reply if they reply with something nasty don't take it personal Some people get really pissed off about spam emails. You're not spamming them You reach out with some value so you're not just sending the same thing over and over and over to a million people right? That's why we attach the image or the bone-jural email Letting them know this is about them. This is not just the same email that you're sending to a thousand people. Okay So we're gonna pull away. Hi, mr. Client I sent you a couple other emails about the problems I found with your Google Ads and wanted to do one last follow-up sounds like you're not interested in speaking Whether so I'm gonna take you out of our system if we don't for hear from you in the next seven days You're giving them a time frame on when you're gonna stop contacting them again I just want to help you with get more leads from your Google Ads campaign for less money That's what we do. We help our clients grow their businesses without having to do extra work You're telling them hey listen This isn't gonna take you hardly any time just talk to us quickly. We'll get you set up, right? And just in case you're wondering most people are shocked when we tell them just how affordable our services can be right because a lot of people Price is an issue. So let's let's touch it. If this is gonna be the last time we're gonna talk to them Potentially let's give them a reason to talk to us So I'd say in one case we had a client who was making an average of $300 for every dog job They booked when they spoke to us they were shocked when they found out that if we were just able to get them an extra Three leads a month which we easily did in more than cover the cost of hiring our agency Oh, and I forgot to add something here And what I added in more than cover the cost of hiring our agency and took the hassle of Managing their Google Ads account off their plate. So you're essentially telling them hey We can get you jobs to cover what we do and we can take this off your plate We can make your job easier just a thought Okay, again if I know we're here from you I completely understand and you don't have to reply as I will remove you from my contact list if you're interested You can call me you can email me you can if you have a calendar you can book a quick call on my calendar here Or simply reply to this email. We are giving them every single different Option that we have that they can get in touch with us again I greatly appreciate your time hoped here for you soon PS if you know of anywhere else it could possibly benefit from a service like ours Please feel free to forward this email to them if this is gonna be the last chance Maybe they know somebody else who you know really doesn't want to run their ads It doesn't hurt to add this line. Have a great day. Here's all my information again. Okay, take these emails use them You know, I'm doing the work for you here. I literally have written the emails All you have to do is find out what's wrong with their ad and insert it here Okay, then I've also given you a schedule every week send this out to each one of these people Right if you reach out to a hundred people and you only contact them once that that's one thing But if you contact each one of them again an additional two times by copying and pasting an email Which might take you know, let's see copy go to the email paste and send an extra five seconds That's worth it because you may end up Retriguing those people that they maybe wanted to talk to you They just haven't had the time yet and you're pulling away now If you don't hear anything after day through after the third email keep moving on You should have just a spreadsheet of what's going on or how you're contacting these people All right So here's a template that you can use and this does not need to be some database thing I know some of you think that you need to have all the stuff really organized I'm not lying when I say I did phone sales for years with nothing more than a simple spreadsheet Just kind of like this so you it's got the date here The company name you're contacting the owner's name or whoever you're speaking to the phone number the email and let's say to the first contact You made was on December 1st. Okay, so you sent the email December 1 second email was on December 8th 30 emails on December 15th and notes they contacted me on the 16th set up a time to talk on the 18th, right? This is all you need you can just go down and make your notes on this sheet So that you let's say you contacted, you know 10 people Whatever it is on the first well you can go back on the 15th to be like, okay Now I'm gonna send all these you're on the 8th and you can say, okay I'm gonna send the second email to all these people all you do is copy the email right paste it subject line whatever it is and paste the email and hit send You can see how quick and simple that is. Okay, so take this spreadsheet do do What you will with it, but it might help you stay a little bit more organized All right, so now that you're getting ready to send your emails You need to make sure that your emails are going to get clicked right or get open excuse me You want to make sure that it the subject line grabs that person's attention. It doesn't say hey click here It doesn't say hey business opportunity like a thousand other emails that they get okay? You want it to you know, click with the client. This is something that never is Static you're gonna find certain emails that get open much better than others And I'll show you how to figure that out here in a minute But you basically want to test different email subject lines Some of might be we found a problem with your Google ads, right? That's something that I'd send out That might be one that I test but you can go through this and it's a sumo comm stories slash headline formulas all put a link to this below the video as well, but here are just some different ideas You know warning you're having Your Google ads have problems or you know your Google ad needs help or something like that But you can go down and this will give you an idea of some great headlines and give give you some actual suggestions Another good one is this one. I've used this one for years The title dash generator calm So what you do is you go down your main keyword and you might say something like your Google ads are broken And then hit create titles Now you got to scroll down the website is kind of weird But you scroll down and you'll see like it will give you different three pages 101 ideas for your Google ads, you know why your Google ads are broken right that that might be your headline why your Google ads are broken Your key let's see, you know five tips for your Google ads something How your Google algebra your Google ads are broken that probably be the something that I would send right But this will give you some different ideas of other types of email headlines now all you have to literally do is go in and type email headline Generator right it comes up. There's gonna be a bunch of free ones You might have some paid ones in here. You don't need them There are a ton of free ones, but I've just given you two websites This is probably the and easiest one. It gives you 50 different headlines. You can try you don't need anything more than this You just need to get your ideas flowing and test some different headlines worst case scenario Or you know what you do is you go down here and you type in make a headline column And I'll leave this in here and you know email headline So you know which ones that you sent, okay Just as easy as that So if this if you get five people that contact you all with the same email headline You know that that works and that's the one you use you might test the other ones out from time to time But this is how to figure out what's working and what's not Now the next question I get is how do I know if my emails are getting through and not going to a spam Getting caught by the spam filter Getting email deliverability There are a number of services out there that you can go through and to be honest with you that gets a little more technical I'm not going to put that here because it's different for every email provider and how you test it But you can go on and you can do a Google search Email deliverability test and you can go through and send Test emails to their system and it'll let you know if it's getting caught in spam filters This is not a hundred percent accurate, okay I've done this where I've sent it out and it says it's getting caught but it's getting through on the other ends to my clients so Take it for what it's worth. It's just I've been asked about this And I thought I would at least address it here But you can go through and just go to one of these and do an email delivery Really deliverability test in fact mail genius calm is the one that I've used in the past with the you know Wasn't pretty good success and lastly one of the questions along with the email spam was how do I know if my email is being read? Which is a great question. It's really simple to do all you have to do is follow this I'll put the link down below And it will tell you how to know when a recipient reads your email with using Gmail I know most of you are using a Gmail address. This is different for every email provider So if you have a different one you might want to just get a free Gmail address and send a brand new one Which takes you like 30 seconds to sign up for and start sending emails from that one. Maybe it's Mike's Digital marketing agency of gmail.com whatever, okay But this will help show you how to get a read receipt and it will send you that once the person's Email is open. Okay, so I hope that helps you out. I hope that gives you some ideas on Ways to contact people Email templates right the spreadsheet that I mean those are the questions I'm getting the most and those should really walk you through with good answers on how to Attack this problem that you're having but it's not going to do it for you. You have to go out Put yourself out there If you tell me that you've done 10 emails and haven't gotten a reply you haven't tried hard enough once again Doing cold calls for years. We had to do a minimum of a hundred phone calls a day or we were fired Like that is putting yourself out there You don't have to do that with this because you're providing value with this content and you are hopefully getting them to open it up But you need to put yourself out there Consistently every single day. We just had one of the students who literally had an email at list put himself out there Got a call got a client meeting. Okay, it works We've had students who get clients in the very first week by doing these techniques, okay? So put yourself out there do it consistently if you don't get a response in 10 It doesn't mean anything 10 is not going to get you there. You want a hundred thousand dollar your business try a thousand Okay, get yourself out there make yourself a Commitment that you're gonna do 20 a day 30 a day 50 a day if you have time But make that commitment You can put a lot of work in right now and next month have your business booming But that's up to you. Okay, see you in the next training

